My quilt has been the center of many stories. I shared one last week, and now here’s another.
What you see here is section of a large antique quilt of many stars, and then a close-up of part of part of a star.
Let’s say this quilt represents a scrapbook of your guest’s memories of their stay at your park. Unlike last week, where your park had one piece on a huge quilt, this time the entire quilt is your park!
Each piece is a memory of something from their once-a-year or once-in-a-lifetime Colorado vacation … and they chose your park as their base camp!
Each piece represents the details: an employee, an amenity, a tone in your voice, an expectation from your website or social media posts, wi fi reliability, and so on … and even the weather because you’ve realized that guests expect you to be able to control it!
There are pieces that represent the cleanliness each time they took a shower or walked a trail. Were the trash cans overflowing? Did someone in between your cleaning cycle and this guests arrival leave a mess?
There are pieces that account for whether you permitted the noise to carry on too loudly … or if you shushed them for being too loud (depending on which guest we’re talking about in the same situation).
It could be an unanswered phone call, or a discovery that the office wasn’t open when they needed something.
It could be an ice cream selection that sold out before they got to your store freezer.
Maybe it was shower that turned cold too soon, or that didn’t have enough water pressure.
Or maybe it was the kindness in the man who greeted them at the door and made them feel as though the flat tire earlier in the day was actually the end of the bad times and this park was the start of a really great vacation!
When that quilt maker returns to the real world and marvels over their memories of this hard-earned vacation at your place, will the pieces create a quilt that’s covered in shining stars?
Aim for the stars! Set their expectations and then plan to outshine even stellar expectations!
You can Shine! (Part I of II) by clicking here.
(~ Images and words by Mary Arlington)
Colorado Campground & Lodging Owners Association (CCLOA) 
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